Andy Murray has taken further steps into the business world (after his purchase of Cromlix House Hotel), and he's taken them by joining the crowdfunding platform, Seedrs.
According to Seedrs, “Andy will join the Seedrs Advisory Board and will work with Seedrs as we grow our brand in the UK and internationally. Like all of our Advisory Board members, he will not be providing investment advice to Seedrs users but instead will offer strategic input to our management team as we continue to grow rapidly.
In addition to his advisory role, Andy will be investing actively through Seedrs as he builds his portfolio of early-stage investments.”
You wonder just how much of an input Andy will have, and how active he'll get with investing, or whether this partnership is just a great piece of PR for the former Wimbledon Champ and Seedrs.
Andy says, “I’ve always been interested in investment, and being able to get involved in an innovative way to help support British startups really appealed to me.”
We're not trying to be pessimistic about this announcement, but it's hard to completely ignore the cynicism as celebrity-business partnerships smack of hollow and superficial endorsements. Admittedly this partnership is a little different to most, so we hope we're wrong and that it will only do great things for British start-ups on their quest for investment and funding!