Home improvement specialist Warmseal is closer to its objective of being a national force in its industry, after securing the £5.5 million order book of SafeGlaze UK which went into administration on October 30.
Over 2,000 customers will be contacted within the next week by Warmseal’s specialist customer service team to discuss dates for the installation of their contracts.
SafeGlaze was a Bradford-based double glazing company that designed, manufactured and installed UPVC windows and doors and had eight sites across the UK.
Steve Miller, director, Warmseal, said: “We are delighted to confirm we have acquired the order book that existed at the time SafeGlaze went into administration. First and foremost, this is great news for customers that have placed orders and will have been very concerned as where they stood. We will be making contact with them as a matter of priority to discuss and book in their installations.
“Since its formation in 1992, Warmseal has become a highly respected and powerful brand in its traditional northern heartlands. We have been expanding our reach to other parts of the UK and through a mix of organic growth and acquisition we are rapidly becoming a national brand. The opportunity to assist the customers of SafeGlaze – which was a very big player in the market – came at the perfect time for us and we are very keen to fulfil all obligations to them as soon as possible.
“Our culture is based on traditional values. Our salespeople are respectful and fully aware that for most people home improvements are major financial outlays. The strength of our reputation is very much a combination of our softly, softly sales process and the proven quality of our products and after sales support. We do not haggle or play cat and mouse with customers, we do our research and put forward our very best price. If it is not right for the customer we then very respectfully step away.
“As we grow our brand nationally our culture and core values of honesty and decency will guide all our relationships with customers, suppliers and third parties. Our aim is to bring a new era of integrity to the industry and we want to establish a set of standards that truly distance us from the rest of the market.”
The specialist corporate and commercial department at law firm Sintons acted for Warmseal in the transaction, with Partner Matt Collen leading the team to complete the deal.
Matt Collen said: “Following on from its recent merger with UTS, this is the latest statement of Warmseal’s intent and ambition. As a fast-growing regional business with big ambitions, we are pleased they have been able to take advantage of this opportunity. As a leading advisor to businesses regionally and nationally, the team at Sintons are delighted to have been able to support Warmseal in completing this deal.”
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