30th Aug'18

Video Killed the Social Media Star

09:00 - 12:00
Business Central Darlington
By North East Business and Innovation Centre (BIC)

In 2018, video will account for 79% of all online content on websites, search engine results and social media news feeds (source: cisco.com).

So, if we are not planning to create video content we will lose our visibility on the web, and, if we are not creating the right type of video content we will lose our audience.

In this fast and action-packed session, we will explore how to use video content to create trust and credibility faster in your market place. Importantly we will discuss how to take full advantage of live video with platforms such as Facebook Live or Periscope.

Facilitated by content marketing and video producer Pascal Fintoni, we will learn the 3 main storytelling techniques used by filmmakers to engage an audience and the steps you need to plan, film, edit and publish the best social videos!

Additional take-aways from this session include:

The kit you will need to create your own mobile recording studio on a budget
The steps to build your confidence and audience as a social video producer
The best way to repurpose videos for blogging and getting more website traffic
The filmmakers’ trade secrets to create engaging videos: light, location, length
The 3 essential video messages to boost your social media stardom!