20th Jun'18

Video Killed the Social Media Star

09:00 - 12:00
North East Business and Innovation Centre (BIC)
By North East Business and Innovation Centre (BIC)

In 2018, video will account for 79% of all online content on websites, search engine results and social media news feeds (source: cisco.com).

So, if we are not planning to create video content we will lose our visibility on the web, and, if we are not creating the right type of video content we will lose our audience.

In this fast and action-packed session, we will explore how to use video content to create trust and credibility faster in your market place. Importantly we will discuss how to take full advantage of live video with platforms such as Facebook Live or Periscope.

Facilitated by content marketing and video producer Pascal Fintoni, we will learn the 3 main storytelling techniques used by filmmakers to engage an audience and the steps you need to plan, film, edit and publish the best social videos!

Who should attend this practical workshop?
Decision makers who are new to content marketing, or who took a break from blogging and publishing information, or regular content creators who would like to refresh their approach.

Additional take-aways from this session include:

The kit you will need to create your own mobile recording studio on a budget
The steps to build your confidence and audience as a social video producer
The best way to repurpose videos for blogging and getting more website traffic
The filmmakers’ trade secrets to create engaging videos: light, location, length
The 3 essential video messages to boost your social media stardom!
About Your Facilitator:
Pascal Fintoni is a professional trainer and speaker with over 24 years practical experience in digital marketing, Pascal has worked across diverse industry sectors developing and implementing audience engagement campaigns.

Pascal is also a video producer and he has introduced many of the storytelling techniques used by filmmakers into his coaching to help his clients create great online reputations.

His focus for the last few years has been to coach business owners to take back control of their digital communications and become the most trusted brand in their chosen markets.