The phenomenon of fake news has become an increasing issue for businesses and the media alike in the past couple of years. Major events such as the election of Donald Trump and the UK general elections have been affected by the suggestion that information designed to deceive has been circulated online and has had impacted on the result.
As with most industries PR has undergone a significant transformation in the past 20 years because of the rise of digital platforms. This brings with it problems, such as fake news, but also opportunities to spread key messages and reach a wider audience with PR.
We are delighted to welcome our guest speaker Graeme Whitfield, business editor of The Journal, who will give us a media perspective on the issue. Our own Finlay Magowan (media and PR manager) will draw on his own experiences to explain how PR professionals should adapt and evolve in the digital age.
What will you learn?
Our events are targeted at senior personnel within businesses and will provide insight to help you add value to your communications strategy.
The event will give attendees an insight into the challenges that fake news brings for the media, how they deal with this and what opportunities it gives PR professionals.
Attendees will take away a better understanding of fake news and the future of PR in the digital age.
Share your thoughts, questions and concerns with us prior to the event and feed into our roundtable discussion at the end of the presentations by emailing firstname.lastname@example.org.
Wednesday 18 April 2018, 8am – 10am
8am: Registration, breakfast and networking
8.30am: Introduction and presentations
Graeme Whitfield, business editor of The Journal
Finlay Magowan, media & PR manager at NGI Solutions and NewcastleGateshead Initiative
Roundtable discussion answering questions from attendees
9.30am: Formal close and networking