Yorkshire pie-maker launches ‘posh pies’

Published 24/02/2022
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The UK’s number one pork pie brand has unveiled a range of ‘posh pies’ into Morrisons, with the innovative range using premium cuts of British pork, each offering a unique flavour in its own right.
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The range consists of ‘Gatenby’ (roast pork dinner with herby potatoes), ‘Heritage’ (premium pork pie seasoned with peppers, herbs and garlic), and ‘Highland’ (a taste of Scotland with a hint of spice and spring onions), with the pies in squares and wrapped individually for the deli.

Vale of Mowbray MD Mark Gatenby said: “This is a real step-change for the market, and we are proud to be able to make the investment to drive innovation and growth.”

Vale of Mowbray, which was established in 1795 and bakes over 1.5 million pies every single week, has a number of other exciting NPD projects in the pipeline, with more products set to launch in the coming months.

Marketing Manager, Jason Crowe said: “We’ve been working on this exciting range for some time and feedback so far has been great. Recent NPD has led to 30 new roles being created at our production site, as well as being the impetus behind growing our sales and business development team, and we’re really excited to see where we can go next.”

Based at Leeming Bar, North Yorkshire, Vale of Mowbray employs over 200 people and currently has live vacancies for permanent staff members. Details can be found at valeofmowbray.co.uk.

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Peachy Digital is a fun and slightly sassy marketing agency working with a wealth of clients across the UK and in several industries, with a specialism in food & drink. We work across the full marketing mix, both on and offline, and services include social media management, PR, email marketing, content creation and strategy development. Our fundamental ethos is marketing ‘without the fuzz’ – no jargon, no nonsense, just clearly defined strategies that deliver. We believe in working in a way which is relaxed and friendly while remaining completely professional – you won’t find us in power suits but you can be sure we’ll develop high quality marketing communications that will work towards our clients’ business goals.

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