Marketing high-risk investments: important new rules

Published 07/10/2022
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The Financial Conduct Authority (FCA) has released important information on new rules for the promotion of marketing high-risk investments. Rules related to risk warnings for financial promotions of high-risk investments will have effect from 1 December 2022. MJ Hudson’s Regulatory solutions team have created a helpful Q&A, to help understand the intricacies of these new rules.
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The Financial Conduct Authority (FCA) has released important information on new rules for the promotion of marketing high-risk investments. The FCA is seeking to address concerns about the ease and speed with which people can make high-risk investments by proposing a significant strengthening of its rules on how these products are promoted and sold to investors.


These rules primarily impact businesses that are:

  • Interacting with consumers and retail investors;
  • Marketing opportunities to High-Net-Worth Investors, Sophisticated Investors and other investors that are not categorised as professional investors.


Rules related to risk warnings for financial promotions of high-risk investments will have effect from 1 December 2022. All other rules will have effect from 1 February 2023.




To understand the intricacies of these new rules, MJ Hudson’s Regulatory solutions team have created a helpful Q&A.


This Q&A contains important information on the new rules made by the FCA to its principles and on the promotion of high-risk investments. The document also reminds firms of the proposed rules and guidelines made by the HM Treasury (“HMT”) to the financial promotion exemptions.


This memorandum covers the following publications:

If you wish to contact us about any items in this Q&A, please feel free to reach out to Mike Booth or Vasco Vicini.


Click here to read our full Marketing high-risk investments Q&A >> 

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About The Author

We help fund managers and investors operate efficiently and invest successfully. Working with fund managers, investors and advisers in both traditional and alternative assets, our team works for clients managing and advising £700bn of assets. Our services include law, fund management solutions, international administration, investment advisory, and IR & marketing.

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