Content Marketing
Content marketing involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
Your annual marketing plan is the all-important, over-arching benchmark for your marketing goals for the next 12 months. It reveals where you are now and where you want to be in a year. It’s your roadmap that identifies priorities, what initiatives from last year you should shed,
SEO. Social media. Websites. Blogs. Developing an effective content marketing strategy can feel daunting with so many options and strategies available. Earlier this week, we shared the results of our approach to developing content. Here in this post, I am sharing how we do it for b
Google's thrown down the gauntlet: Content marketing is king of the SEO hill. If your business has been slow to give content marketing the crown in your marketing strategy, it's time to hustle. The folks at Google aren't being subtle about it. Their SEO Starter Guide is pretty c
If you think your small business doesn’t need a marketing plan, think again. Even if your company is small, today’s technology and consumer behaviors require that you use a variety of channels and tactics to effectively reach customers. A marketing plan for small business ow
Congrats, your content marketing efforts have been implemented and you have a steady stream of content in the pipeline. Creating ideas isn’t easy, but through planning and implementation you feel okay about how you’re performing so far. But what if I told you there’s a way
Marketing and selling content operations might not be the flashiest topic, but it's turning out to be a big deal for those leading the marketing game. Each week, I come across new surveys that highlight the same challenges B2B marketers have been dealing with for ages. And when
I've been spending a lot of time lately speaking about employee activation. I'm not talking about employee advocacy (getting your employees to blindly share your press releases.) Employee activation even goes beyond employee engagement. Although you need engaged employees to activa
Itching to get your blog into the major leagues? Well, we’re about to let you in on a little secret that's not so secret: The best way to elevate your blog is to dissect what the titans of the blogging world are doing. We’re talking about those best company blogs that everyone
Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. And we hav
Have you ever thought about whether your paid content is pulling its weight? Sometimes, what you think is top-notch content might not hit the mark for your audience, especially when they're deciding to buy. In reality, your gated content is like a toll booth. It offers valuable